* Gluten Free, Dairy Free, Nut Free, Egg Free, Grain Free, Vegan
Our story… why we source and supply Camu Camu
Wanting to provide a non-chemical based vitamin C for her family, Cyndi found that Camu Camu is one of the richest sources of nature-based vitamin C available and based on scientific research, is more powerful than isolated, processed ascorbic acid. Our organic Camu Camu is sourced from South America where the berry is harvested by the indigenous people using traditional methods as part of a fair trade project. This has enabled the Amazonian people to sustain their culture and save their traditional lands.
Back in the 1980’s when I was a young nutrition consultant, the super nutrient of the time was vitamin C. It seemed everyone was taking it to improve their immune system or to ward off colds and flu’s. People would even mega dose to the point of diarrhea. This was all the rage for many ailments, including arthritis and heart disease, although it was not something that I advocated. Having said that, I would read about how it was done and how to do it, and respected the experts of the time.
Just 30 years on and I don’t hear the same advice and information about Vitamin C. It now forms a part of the supplements people take, increasing vitamin C intake when colds and flu’s are near.
Vitamin C, as it was called then, was in fact ascorbic acid and came in all forms: powder, capsules and tablets. Many companies said that they were pure but with my current knowledge of how capsules and tablets are produced, I now know this to be far from the truth.
Back then, I purchased ascorbic acid in powder form for my clients, from a reputable vitamin company. Their ascorbic acid was touted as being the best as they added hesperidin and bioflavonoids to the mix so that the ascorbic acid could be absorbed and used by the body more efficiently. It was revolutionary. It had been discovered by research that in order for the body to use ascorbic acid, other components needed to be added to the mix. At that time, it was common knowledge that ascorbic acid is just one small part of the vitamin C complex the body requires for health.
Ascorbic acid is not Vitamin C
Vitamin C is a matrix of many natural compounds including co-enzymes, bioflavonoids and co factors which help the body not only absorb vitamin C, but utilise it efficiently. All foods that contain vitamin C also have a mix of the three macro nutrients; fats, carbohydrates and amino acids. It is never found in nature isolated as ascorbic acid.
Laboratory made isolated ascorbic acid can never have the intelligence of nature based vitamin C. Even the scientist who isolated ascorbic acid knew this. He realised that foods were more powerful than any isolate and hunted the world looking for foods high in vitamin C. His search finally found the berry – Camu Camu.
There are many foods high in vitamin C including kakadu plum, camu camu, rosehip, acerola and baobab. Citrus fruits are the poor cousins to these amazing foods. While Camu Camu has approximately 23,000 mg per 100 gm of fruit, oranges have 50mg per 100gm of fruit.
Camu Camu has vast difference in Vitamin C levels!
So what that translates to is our Camu Camu is 460 times higher than an average orange, or our Camu Camu contains 23% natural vitamin C as opposed to .05% Vitamin C found in an average orange. Camu Camu is one of the richest sources of natural vitamin C in the world and has grown abundantly along the Amazon River for centuries. The berry is harvested by the indigenous people using traditional methods as part of a fair trade project. This has enabled the Amazonian people to sustain their culture and to save their traditional lands. The locals have always known the benefits of Camu Camu and have used it for generations as a food and medicinally.
Changing Habits worked with locals in order to secure some Camu Camu for our clients. Howard, Changing Habits Managing Director and husband of Cyndi travelled to South America and spent many long hours on buses and other modes of transport, talking with the people who helped this happen.
Camu Camu, because of its nature, is an expensive food to transport to other areas of the world. It was suggested that we package the dried Camu Camu powder in capsules. I asked for the spec sheet of the capsules and was disturbed to find that one of the ingredients was propylene glycol. This is an additive that has been banned in the US from medications, due to research showing that it causes liver and kidney damage. In other words, a perfect organic food was being put into a capsule that compromised health. It really didn’t make any sense to me and we would have no part in this type of packaging.
It has taken some time to source the correct Camu Camu. At one point we had a particular supplier who was offering a reasonable price for the product, so much cheaper than others. With further investigation, we found that this supplier was adding ascorbic acid to the Camu Camu – of course we were not going to purchase from this supplier. Sourcing products over the past few years has opened my eyes to so many unethical practices, mostly in the name of product.
One thing I am determined about is to bring quality products to our customers.
The statements contained herein have not been evaluated by the Food and Drug Administration. The information contained regarding this product is intended for education and information purposes only. This information is not intended to be used to diagnose, prescribe or replace medical care. The product described herein is not intended to treat, cure, diagnose, mitigate or prevent any disease. Please refer to our Disclaimer regarding our products.